Chegou o Verão… Conhece a sensação de encher um colchão de praia furado com aquelas bombas de pé que se começa por accionar com o pé esquerdo, depois passa-se para o direito, depois recorre-se às mãos mas o colchão está sempre mole? Depois de me inspirar no Congresso da Automotive News Europe calcei os sapatos do Cliente e fui comprar um Nissan Qashqai e um Dacia Duster. Mas o que é que automóveis e colchões de praia têm em comum?

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World Shopper Conference (WSC) is an innovative and transversal concept to reinvent new car buying experience, towards a sustainable business model.

WSC wants to inspire and help automotive professionals on changing the focus of the industry, from Volumes to Customer, because this will increase Customer Satisfaction and... Volumes!

The Linkedin group "WSC - Q&A" was created to boost the Conference effect. This bank of ideas is a place to share visions, problems, frustrations and... Solutions!

Go to WSC - Q&A.

We configured a Seat and a BMW on their respective websites and headed to two dealerships so as to discover the live product and get the best price conditions. Get to know an experience that shows how the auto retail can perish and another one that shows how it can survive! Not even if we had intended so, could we have picked better examples… Once again, World Shopper tells you what it was like, always focusing on showing new ways and solutions to the purchasing experience at a dealership.

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Whenever a Customer calls a dealership to book a service, (s)he is positioning as a potential service consumer. The problem is that, in most of the cases, there is a “Booker” rather than a Service Consultant! The phenomenon is a common ground to all brands, but this time we analysed Mercedes-Benz workshops in Portugal. Learn about what is urgent to do on post-sales, so as to avoid another auto sector profitability crash.

Out of verve to fight out the crisis? Come and buy a new car in one of the toughest markets in the world! Around here, an Audi A4 1.8 TFSI costs twice as much as it does in Portugal and the “right to purchase” must be requested to the Government… We wonder if the Sales Forces compensate this really dissuading context thus providing fantastic purchasing experiences. “World Shopper” visited Audi, Kia and Mitsubishi Dealerships in Singapore. In our luggage, we brought confirmations and, most of all, new leads to support the building up of an ideal dealership experience!

"Por todo o país há empresas que fazem coisas boas. São inovadoras, criativas, tecnológicas, ousadas. Algumas brilham lá fora mas são desconhecidas cá dentro.
Diariamente, a TSF apresenta retratos destas empresas que não se resignam, que apostaram e venceram... ou estão perto de o conseguir. Com o apoio do Ministério da Economia e Inovação."

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It is unusual, but buying a car can actually be an enthralling experience! This happened during the last phase of World Shopper’09, that took place in the North of Germany. Come and get to know the Mercedes Benz Consultant performance, garnished with good ideas and solutions for many of the problems that often seem unavoidable – not disregarding the “to be improved sections”, which in this case are played in the upper league, but are still there…

(Published in a Linkedin group) There’s a new car dealership that is daily visited by dozens of people. All of them buy something, leave with a smile on their faces, invite others to go there on the same week and buy again! Fiction? No – it’s reality today! Come and get to know this phenomenon.

Three years ago, I've bought a watch in a Lisbon's jewellery. Since then I regularly receive an e-mail from that store, inviting me to every new model presentation. A week before my birthday there is always a self-gift suggestion in my inbox. On birthday they always send greetings. On father's day, the same. On Christmas, again.

We flew to Switzerland, though we could have driven back to Portugal on the smart fortwo. We took advantage of the trip to the Geneva Auto Show to complete one more lap of the World Shopper ’09 Programme, this time testing the service at a smart centre. Could it be that we have found the perfect car buying experience?

We tested the British dealerships service and ended up eating steak au poivre – with French fries. Come along and get to know the main conclusions of the World Shopper’09 first lap, another innovative concept at Jotoliveira.

(Published in a Linkedin group) I suggest we reformulate a new car buying experience! But don’t count on a walk in the park! It will be actually necessary to get out of the box! The starting point that I suggest today is far from the auto product, but it’s close, as far as vision is concerned, to the experience quality that we should aim to in this industry. Give it a shot…